Privacy Policy

Effective Date: February 4, 2026

Rising Sun Watersports (“we,” “us,” “our”) values your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit https://risingsunwatersports.com

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1. Information We Collect

We may collect the following types of information:

• Contact Information: Name, email, phone number, or other details you provide when submitting a form or making a reservation.

• Device & Usage Data: IP address, browser type, operating system, referring URLs, and on-site behavior via Google Analytics.

• Marketing & Ad Tracking: Information collected through cookies and tracking pixels used by Google Ads and Facebook Ads.

• Media Uploads: If you upload images to our site, please avoid including embedded location (EXIF GPS) data.

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2. How We Use Your Information

We use your information to:

• Respond to inquiries and booking requests

• Improve site functionality and user experience

• Analyze site traffic and performance

• Deliver relevant ads through Google and Facebook platforms

• Detect spam and protect our site from abuse

• Occasionally send important updates or offers via email (you can opt out at any time)

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

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3. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Keep track of your session (e.g. for forms or returning visits)

• Measure traffic and user behavior via Google Analytics

• Deliver and track ads via Google Ads and Meta (Facebook) Ads

You can control cookie settings through your browser or opt out of ad personalization at:

• Google Ads Settings

• Facebook Ad Preferences

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4. Data Sharing

We do not sell your personal information.

We may share your data with:

• Service providers for site hosting, analytics (e.g., Google), and ad platforms (e.g., Facebook)

• Law enforcement or regulatory bodies, if legally required

All third-party providers are required to protect your data and only use it for services we authorize.

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5. Data Retention

We retain your data:

• For as long as needed to provide services, respond to inquiries, or meet legal obligations

• Cookies: up to 1 year depending on type

• Analytics data: typically retained for 14–26 months by Google (depending on settings)

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6. Your Choices and Rights

You may:

• Opt out of marketing emails by clicking “unsubscribe” in any message or contacting us

• Disable cookies in your browser

• Contact us to request access to or deletion of your data

Note: We are not subject to the California Consumer Privacy Act (CCPA) because we do not meet the thresholds for CCPA coverage. However, we voluntarily respect privacy best practices.

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7. Data Security

We implement appropriate security measures (like HTTPS encryption and spam protection tools) to safeguard your personal information. While we do our best, no online system is 100% secure.

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8. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from minors.

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9. Third-Party Links

This website may link to third-party sites (e.g. embedded maps, social media). We are not responsible for their content or privacy practices.

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10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

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11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact:

Rising Sun Watersports
189 Brooks St SE, Fort Walton Beach, FL 32548
📞 (850) 699-3974
📧 bre@risingsunwatersports.com